Pay It Forward
Help make a positive impact on the lives of Black Country people
Can you afford a ticket for someone else in your community?
At Black Country Touring, we believe everyone should be able to enjoy brilliant theatre and dance – no matter their income, postcode or background.
We work hard to keep our shows affordable, with most tickets priced between £5–7 thanks to support from our funders. But the true value of a seat at one of our events is around £22 – because we bring high-quality experiences to local spaces, on par with major theatre venues.
Even with low prices, we know that some people still can’t afford to come, especially during a cost of living crisis. That’s where you come in.
Pay It Forward is a way to share the magic.
By donating the cost of a ticket – or whatever you can afford – you’ll help us offer free tickets for people in the Black Country who would otherwise miss out. No means-testing. No questions asked. Just trust and kindness.
Where does my donation go?
Your donation goes directly into our Pay It Forward Fund, which we use to reimburse our volunteer Community Promoters for these gifted seats.
For many people, our shows are their only connection to live performance. Without your help, they may miss out.
Here’s how your donation can help:
£6 covers the cost of a single ticket
£20 funds a family ticket
£6 per month supports 12 people to attend across the year!
Add Gift Aid to make your donation go even further.
It’s about more than a seat. It’s about belonging, joy and shared experience.
Donate now and help someone feel part of something special.